Anyone can make a piece of clothes for kids but we make stylish and comfortable merchandise for kids for the age group of 0-14 years. Mr Ansul Agarwal, Managing Director and founder of Dhananjai Lifestyle Limited, had created brand "Eteenz" in the year 1999, and since then engaged in the garments industry. Mr Ansul Agarwal,had formed the Company in the name of Dhananjai Lifestyle Limited, on 18th Day of May 2007, in Kolkata, which began with the chase of a dream of a world class unit. With more than 2 decades of experience and in-depth understanding of the industry and market needs we can deliver the best in our genre. We have a heritage of leadership to honour and preserve.
At present the Company has its Ten own brands such as, “Mom’s Love”, “Game Begins”, “Wildwoods”, “Birthday Boy”, “Eteenz Shine On”, “Birthday Girl”, “Eteenz Toddlers”, "Eteenz Nightwear", “Djs”, “Djs Femme”.
Our Company has been awarded as the India largest Character Licensing Company. We specialized in manufacturing of apparels in knits and woven. We have fully equipped, modern, manufacturing factories, based in Howrah. With a Capacity to produce large scale of garments in a month. We have full-fledged in-house design team creating and developing exciting collections each season.
We provide Complete Back-end support to all retailers, distributors, Large Format Stores, Online channel. The organized retail segment for such value Kidswear is vastly untapped with only few players operating in an organized and professional manner. The company has aggressive plans to go pan India, through the distributor route, large format stores, online channel & through company owned stores.
Understanding the demand of character merchandise for kids, we have taken licences for “Motu Patlu, Shiva, Tom & Jerry, Superman, Batman, Jungle Book, Dora, Justice League, Yogi Bear, Scooby Doo, We Bare Bears, MMLM, Ben10, Peanuts, Peppa Pig, Shimmer & Shine , Looney Tunes , Paw Patrol, Spongebob, TMNT, Blaze , etc.
Mr Ansul Agarwal, the founder and the Managing Director of the Company, whose vision backed by a strong managerial team comprising of senior merchandisers, designers, graphic artists, technical design analysts and quick decision making policies has resulted in the setting up of 3 manufacturing units for knits & woven garments, each equipped with top of the line machinery and state of the art infrastructure.